5 Reasons Your Website Must Be Mobile
It’s an undeniable fact of modern technology: if you aren’t mobile, you are losing sales. Whether your website is e-commerce, information only, or a sales platform, failure to recognize the importance of a mobile website — and the objective of mobile — will be bad for your bottom line.
Here are five reasons that you simply must have a mobile website:
1. Most Web-Traffic is mobile.
This shouldn’t come as too much of a surprise. Statistics show that most web traffic is now mobile, meaning that your website is more likely to be viewed by users on their phone or tablet than their computer. What does this mean for your business? It means that statistically, your best shot at gaining a client on the web is through mobile.
2. Mobile users don’t expect the same experience as Desktop users.
Mobile users expect quick, brief content when visiting a mobile website. For businesses that look to benefit from e-commerce, mobile users statistically spend more per purchase. Mobile users report that most mobile purchases are impulse buys, meaning that you have a short time to convey your product to them.
This is essential to understand when designing a website, as it helps you predict how users will behave and interact on your website. By carving a simple path for mobile users, your customers are more likely to purchase from you.
3. Mobile sites get better traffic.
Did you know that major search engines consider how well your website is optimized when deciding who to show in search results? Believe me, Google doesn’t want to provide a link to a horrible, dated website that merely has a mobile option. By doing that, search engines will make themselves look bad. Search engines strive to provide quality links to users who are searching for you. If your website is a mess, and has no or poor mobile optimization, you can expect to be last in line.
4. Increased Conversions, Reduced Bounce Rate.
Studies show that mobile friendly, user optimized websites convert users into clients better than desktop sites can. This makes sense, considering most web traffic coming from mobile. When a user arrives to your website, they expect to receive quick, visually appealing content. Without a mobile friendly and user optimized website, your bounce rate (the percentage of users who go to your website, and do nothing) will be much higher. Conversely, a well designed and optimized website will drive down your bounce rate. Remember, a bounced user isn’t your client – they’re your competitors’.
5. It establishes credibility to your business.
Not only to your clients, but the important people in your industry as well. Whether your business sells B2B, B2C, or strictly e-Commerce, your viewers will see you as a more credible source for information, products, or services if your website is setup to carefully follow this new modern standard.
Websites that fail to become mobile friendly are not only not driving business, they’re hurting it. Today, everything is visual, and your potential clients expect to not have to battle with your website to find the information they seek. Instead of fighting with your website, let our experienced developers build a modern experience for your clients and your business. Want to learn more?